2015 came, and by now is almost gone and we can see that we’ve been mostly deceived by popular expectations from the media industry like hover boards, flying cars or laser guns.
It’s obvious that we all wish for such cool gadgets and we are eager to use them, but are we actually? in this matter data science has a word and establishes itself as an expression of people’s hidden wishes by underlining not what they say or what they wish but actually what people do in order to fulfill a goal. By now we determined that people love to read or watch SF but don’t actually want to experiment dangerous technologies that can be unstable and as much as The Jetsons inspired security things are not quite so, and from a darwinian point of view it’s the most normal thing to do.
I saw recently an event at an university in Romania (Universitatea Politehnica Bucuresti) that aims to help students to choose the subject for their degree thesis. At this event companies are invited to present themes in front of students. You will find below a short list of themes related to our industry:
1. Automatic website classification
Possible categories: e-commerce, company website, news/blog, other.
2. Detecting website structure (and representing as a tree)
E.g. The first level of an online store contains main categories, second level sub categories and n level product page. The entire website can be represented as a tree.
3. Logo detection on internet
When detecting logos on a website page there are multiple issues that might occur. For example: many logos in same image, scaled logos.
Please let us know if you want to develop one of the above themes, and we will help you with results of our research.
It should be logical that a website has the first interaction with the user starting from the link and ending with any third party redirection in the content or, otherwise, the X button, even though not everyone follows this indication. In today’s post I am going to focus on the first interaction, that being the link of a website.
It’s been a while since our last post but now vacation is over and getting back to work is mandatory.
Now, where we were at? right, we’ve got our readers engaged and interested, but are we ready to sell them what we want? Probably not, and that from various reasons, because planets rarely align to create a perfect business and so we have to make smaller and more secure steps.
It’s very important to remember that even though readers are interested (we observe that by watching the bounce rate, the smaller the bounce, the more interesting the content ) we need to get them hooked and because it’s very unlikely that a large number of visitors to contact you it’s important to get an email address from each of them to deliver news and upgrades to your product. One can use Email providing services like MailChimp or Aweber to establish a connection between viewers and poster. In this way you can get direct feedback right from the users.
Another simple way of getting constructive feedback is through a third party. Just use someone your public trusts, and because public figures tend to be a little over budget for young entrepreneurs you can contact influential people like group admins or owners of other small businesses that don’t directly compete with yours. Other than interesting and documented opinions they can also direct some of the attention they get towards your company. It’s important to remember however that they will get involved and scratch your back only if you scratch theirs so it’s important not to get too uptight when negotiating.
At this point if you centralize all the feedback that you got, polish your product around it and direct it to the people that requested it you should have a starting point for your business. All I can say is good luck and never be afraid to ask for feedback!
Unconventional growth ways are more and more popular because of their power to either surprise viewers and make a statement or to collect data and guesstimate customer wishes using non formal techniques. Recently a company has shocked many readers claiming it can grow a start-up to wonder page views by using such techniques.
Because everything can be understood better when put as a list we choose the most simple and effective tricks to generate leads for a certain product.
The main idea of this business is to attract people to a certain landing page using various tricks. The first part, not very complicated is to create a landing page, attractive in design and perform various AB tests on traffic coming from the same sources. AB testing tools can be found all over the internet but for consistency of data we recommend the Analytics tool from Google, delivering a number of many other parameters which can be used for further research.
The second part is the media expert part, that you, having a start-up can’t actually afford. Because of this many small businesses fail to correctly evaluate a social-media report and therefore fail to comply with customer’s needs. You will need to lay down a target audience, isolating a specific group, as a certain department in a company, or people with specific habits. Because there are many social media platforms and some contain data that is easier to analyze (for instance we found it easier to contain opinions facebook groups over twitter) and if you are doing this for the first time you should try a more structured and professional environment like technical forums or LinkedIn. What you need to make your job easier is to spot the biggest communities on that platform: you can observe the behavior of the people you want as customers and promote your landing page in a manner agreeable to them. Now what you’ll want to do is to find an old piece of content written by yourself or your team or write a new piece of content. This content must really engage the people in your target group. I’m talking about something that stirs folks up, gets them to reply and upvote and read at least 80 percent of what you’ve written.
-This is the first part of a two part article. The second part will be published on TheWebMiner’s blog on Friday 29th of May-
I want to write now about a phenomena that is a part of our lives with or without our consent. I’m talking about Apple’s market strategy and how its intrusive policy of becoming one of the most exquisite brands have affected our perception on quality or innovation.
There’s no point in denying the direct correlation between Apple total revenue and the influence it has on the market of electronics and only by looking at the graph of sales we can say so.
Further more, although the statistics that we found aren’t quite recent we can add that last week Apple inc. has sold 10 millions devices of its latest product, making it double than the original estimations. It would have been an even larger number but because of the major traffic that apple.com has had, the servers were down for a number of hours.
Now, in terms of data and what we are interested in, regarding the fact that all expectations were exceeded last week we can say that the only thing that is still bringing the money to Apple is the iPhone division. The sales of iPad are decreasing and so are the ones of Macs and iPods but even so the stocks listed are increasing their values. This can be explained only by following the history of the company from the day they were first listed back in the 90’s until now and observe that customer satisfaction and brand recognition as quality are one of the highest ever recorded.
In the end i’d like to say that even if Apple took its blows first with the competitive market of Android and Windows phones, later with the death of Steve Jobs and most recently with the flaws in the iCloud system that allowed hackers to break in and publish nude pictures of dozens of celebrities, marketing data reveals that the company is still in the top preferences of gadgets enthusiasts all over the world with a consolidated position over Samsung that will not decline too soon.
Recently while browsing the internet I’ve stumbled upon an article that captured my whole attention. Articles about how life is going to change in recent future and how technology becomes more and more a part of our lives are easy to find but in this article the accent is put on business development in recent and more distant future in all of its aspects, some of which i want to share with you.
First of all we want to remind that change is mandatory. Maintaining a certain business plan on a company for a long time can only lead to stagnation and in the end, to failure, as seen in the cases of Kodak or more recent Blackberry.
Having these examples we must not fear to embrace new promising technologies and stay ahead of competitors. Job market will evolve also creating new jobs that today sound simply weird like Nostalgist, Simplicity Expert or End of life Therapist. while also replacing more than 2 billion of today’s jobs through Automation.
Coming to the Advertisements sector we can say that revolution already became part of our lives by developing targeting algorithms meant to deliver the best commercials for us and culminating with knowing us better than our closest ones .
There are many to tell about how things are predicted to change in a few decades and we can’s stay ahead of everything but the least we can do is to be prepared, and optimists about change, after all, curiosity is our greatest gift.
This word cloud represents the answer to the question of which areas are you going to be experimenting most heavily in the coming year, given by more than 600 representatives of different online companies.
Experimenting is one of the key tools of marketing engineering, and although the results of test-and-learn approaches are more widely appreciated, establishing the most appropriate culture is what holds most companies back, if we neglect the fear of failure.
Hello everybody. Today I want to share with you a new research conducted by Adobe that we got our hands on these days. It’s actually a perspective view over the digital world and a briefing of what to expect from this field in 2014.If last year was about recognizing the importance of customer experience, this one is about actually doing something. For an optimal customer experience, various business functions and customer-facing touch points need to be working in harmony, from customer service and advertising to online user experience, content management and email messaging. For the question of which one area is the single most exciting opportunity for your organization (or for your client) in 2014 the responses were diverse but following a well defined pattern.
We know the number of company respondents (980) and the one of Agency respondents (1202) and from this we conclude that organizations need to ensure they have the right data, technology and culture to act as the foundation for a great customer experience, with a focus on multichannel marketing and campaign management also required to underpin a successful approach.
The mobile part, the second most exciting opportunity in the eyes of client-side respondents and first on the list for supply-side participants has a well earned position. About this we’ve already written in another post few weeks ago and is no surprise at all. Despite the importance of mobile and prominence of smartphones and tablets in our lives, many companies are still trying to work out how they optimize their websites for mobile, for example, whether they should go down the ‘responsive’ route or not.
A second figure that i’d like to discuss is not so much about the big picture and more about specific disciplines. The question is which three digital-related areas are the top priorities for your organization (or for your clients) in 2014?
It seems that marketers and digital professionals are clear on what the priorities are, and this has not changed markedly in the last year, knowing that the top five options are in exactly the same order as for last year’s survey, respectively content marketing, social media engagement, targeting and personalization, conversion rate optimization and mobile optimization.
When you open a new website, what do you first look at? Do you think is the same thing that i look at, or any other person? You may be tempted to say no, that we are different persons with different interest so we don’t look at the same things but science research tends to disagree with that affirmation.
Recently, more and more companies that study visitors behavior on web sites appeared, and one of them, EyeQuant, also affiliated with Google has just published the results of a study in which 46 subjects were requested to browse over 200 sites. The result came as a surprise, in the benefit of the company because it turns out what people are really interested in. First of all against the popular belief people aren’t that interested in faces or large font writings but rather in small sets of text and instruments that are available on the first page.
Also another interesting idea came out from the analysis of sites that were offering something free. Although economically it’s almost impossible to beat something free, it seems like people are not that interested in big adverts of free stuff.
So, in conclusion here is some important information that you shouldn’t skip if you plan on launching your own internet company. We’re not saying that otherwise you will fail but it’s always better to know your customers a little bit better than they know themselves!