Ever since I was in high-school I was interested in fresh ideas. Then I went to expo events in Bucharest, our “Silicon Valley”. Later I moved to Bucharest and I went to many informal meetings where many projects are presented. In most cases projects ware personal tech projects with a little business flavor.
This week I went to the Innovation Labs Demo Day. Innovation Labs functions like an accelerator for technical guys. It begins with a hackathon and ends after 3 months with a demo day.
Unconventional growth ways are more and more popular because of their power to either surprise viewers and make a statement or to collect data and guesstimate customer wishes using non formal techniques. Recently a company has shocked many readers claiming it can grow a start-up to wonder page views by using such techniques.
Because everything can be understood better when put as a list we choose the most simple and effective tricks to generate leads for a certain product.
The main idea of this business is to attract people to a certain landing page using various tricks. The first part, not very complicated is to create a landing page, attractive in design and perform various AB tests on traffic coming from the same sources. AB testing tools can be found all over the internet but for consistency of data we recommend the Analytics tool from Google, delivering a number of many other parameters which can be used for further research.
The second part is the media expert part, that you, having a start-up can’t actually afford. Because of this many small businesses fail to correctly evaluate a social-media report and therefore fail to comply with customer’s needs. You will need to lay down a target audience, isolating a specific group, as a certain department in a company, or people with specific habits. Because there are many social media platforms and some contain data that is easier to analyze (for instance we found it easier to contain opinions facebook groups over twitter) and if you are doing this for the first time you should try a more structured and professional environment like technical forums or LinkedIn. What you need to make your job easier is to spot the biggest communities on that platform: you can observe the behavior of the people you want as customers and promote your landing page in a manner agreeable to them. Now what you’ll want to do is to find an old piece of content written by yourself or your team or write a new piece of content. This content must really engage the people in your target group. I’m talking about something that stirs folks up, gets them to reply and upvote and read at least 80 percent of what you’ve written.
-This is the first part of a two part article. The second part will be published on TheWebMiner’s blog on Friday 29th of May-
Almost every professional is using LinkedIn nowadays because of its capacity to centralize a serious, work related environment in which content like social posts, distractions like commercials or hazardous pictures don’t belong and aren’t welcomed. The power of LinkedIn consists of a well built network of over 364 millions of users having common goals like hiring, finding a job or smart marketing a certain position or a company.