You might thing that this statement is a given but you can’t imagine how many enthusiastic new managers enroll in creating and developing new business ideas only based on passions and personal hunches. in no way I’m saying that they are going to fail because doing What you love is a great bonus in a business but a more pragmatic approach would be recommended. Such way of doing things is based on facts, and facts are very hard to be obtained at the beginning of something new. This period is considered to be the most unstable because of all the possible directions and turn-arounds that can be made.