Almost every professional is using LinkedIn nowadays because of its capacity to centralize a serious, work related environment in which content like social posts, distractions like commercials or hazardous pictures don’t belong and aren’t welcomed. The power of LinkedIn consists of a well built network of over 364 millions of users having common goals like hiring, finding a job or smart marketing a certain position or a company.
Now that the holiday is over we can get back to business with high stamina and low desire to stop. And so the big news this week is that Facebook presented its new Business Manager for entrepreneurs and marketers meant to ease up the work on different ad campaigns and even multiple pages from one account, a well received feature. Another feature of it, is that allows tasks for different users on the same project by adding or revoking permissions.
In order to use Business Manager you have to first set up your account, which makes you a so called ‘a business ad man’ – a position in which you can modify all aspects of the business. Another new feature is that you can assign tasks even to people who are not your Facebook friends and you don’t know anymore that a work email.
Even though it seems like a very well intended tool TechCrunch tends to point out that it is a bit of a reachout for Facebook. Even considering this, the ability for small business owners, who don’t have big budgets, to be successful on Facebook will directly correlate to their ability to quickly manage their pages, content, and ads to drive engagement.
We can only hope that Facebook continues releasing tools that make it easy for small businesses (not just fortune 500 brands) to have success on the platform.
This might be a relatively simple question but the complexity of the answer might surprise you!
First of all, if you have a business and you don’t have a Facebook page for it, well, i’m sorry to tell you that you might be among the last ones which doesn’t. Forgotten are the times when not everyone were on this social platform and now, user concentrate on adding everything, from everywhere to it; this includes businesses, places, currents, events, personalities and many other daily-life aspects, all with the purpose of simplifying our actions.
People tend to be skeptical about the success of a business page but what they fail to understand is that even a small page with a small audience can make a difference. A research shows that merely six percent of all Facebook pages have more than ten thousand likes and that is not a problem. If given time the popularity of a page will grow and more and more users will be interested in the information provided by you. Another reason why people tend to avoid having a social media page for their business is that because it’s hard to keep it updated all the time. Although constant posts will keep your fans happy there is not a direct correlation between the posting span and the growth of the page.
On the other side there are plenty of different reasons that your business needs Facebook. What it boils down to, though, is that this is a free opportunity to reach out to your audience in their preferred environment, improve your SEO rankings and visibility, and show off your business in a way that people can relate to. This being said we want to familiarize you with TheWebMiner Facebook page were we constantly post technical news, updates about our tool or tips for our field of activity.