One of the most important events on consumer electronics takes place these days Barcelona. Of course that I refer to Mobile World Congress where the most exciting latest technologies are being revealed. Manufacturers have to keep up with the demands of the market in producing more reliable and cheaper devices for everyday use.
Smartphones have one of the leading roles in this congress as their demand has grown unexpectedly in the last years. By the end of 2013 more than two thirds of the mobile subscribers in US had such a device and it seems that in few years conventional mobile phones will be forgotten.
Although smartphone penetration is pretty interesting to follow, a more interesting remark derives from it: the amount of time that people use to browse the web from their smart devices has significantly grew also, and actually in US it has already exceeded the web usage on computers. According to a survey conducted by nielsen.com the average American spends 34 hours per month using his mobile and almost 27 hours on his computer. In Europe, the gap between the two has grown even further, with almost 42 hours spent by the average UK user on his mobile versus 28 hours on computer. The average Italian spends 37 hours on his mobile monthly and only 18 on computer, and the list can go on.
Not only are consumers spending more time using their phones but it seems that they are unable to put them down, the number of times a user accesses his smartphone throughout a normal day having risen from 5.5 times at the beginning of 2013 to 9 times in December.
Having all this information we can only predict even a larger growth of usage popularized by friendly interfaces and useful applications until gadgets will have minimized the interaction with our old trustworthy computers.