How to make your life easier with Google

Ok, maybe the title is a little bit too optimistic, but today I want to talk about one of the many Google products that makes our daily life better.  Everyone uses Google, either for personal matters or for business interest but how many have heard about The Google Prediction API?

This, as the most of their projects, comes to our help, by¬†learning algorithms to analyze your historic data and predict likely future outcomes. It can be very helpful, especially in the case where big amounts of data are to be handled. You can also say that Big Data is not anymore the future, it’s now and you have to know how to take advantage of it.

Among the uses of Prediction API we can mention, separation of certain types of messages, considering the languages that are written in for specific answers, or spam detection, based on comparison to a lists of already marked spam messages. But maybe the most important use case that we can think of is the purchase prediction, the ability to understand the customer’s behavior and to decide whether or not he is going to make a purchase from your e-commerce business.

In the past, this would have been done using a regression model, being very time consuming and quite hard and this is why I believe that Google Prediction API is one of the tools that will make your life easier and increase profit on your internet business.